Elements and Performance Criteria
- Determine sales characteristics and demand
- Potential purchasers and their purchasing requirements are identified from available market information.
- Current and recent sales are observed to monitor market trends and patterns.
- Regulatory requirements for market entry are monitored and reviewed to ensure quality assurance and fitness for sale.
- Ability to deliver product to meet market demand and requirements is determined.
- Sell product and arrange transport
- Sale logistics are researched and incorporated into marketing strategy.
- Sale outlets are consulted about market prospects and informed of preferred sale method.
- Transport arrangements are completed in time for sale, and facilities and product are prepared and organised.
- Negotiations with agents, brokers and buyers are completed.
- Payments are arranged and processed.
- Assess sales performance
- Sales data is obtained and analysed to facilitate monitoring of performance against marketing plan and enterprise requirements.
- Strengths and weaknesses of performance are analysed.
- Sales strategies are reviewed to maximise future returns.
- Data is recorded for future reference according to enterprise, industry and legislative requirements.